Introducing GSE Ink manager to the label and packaging markets
An essential objective of a media campaign is to support the client’s product schedule. In 2017, media relations was an important element in the marketing mix to launch GSE’s ‘Ink manager’ software solution for driving out waste and accelerating processes relating to the management of ink in the label and packaging printing house.
Campaign highlights:
- Feature in Labels and Labeling International’s Labelexpo Europe edition, August 2017
- Press release in several languages
- Interviews and product demonstrations with editors at GSE Labelexpo stand
- Opinion pieces in influential titles worldwide including Etiketten-Labels, Flexo & Tiefdruck, El Empaque y Conversión, Inforflexo, Der Verpackungsdruck, Label & Narrow Web magazines
Results:
- High levels of interest in new software at its debut, with enquiries and demonstrations at the GSE stand
- Improved understanding of GSE’s ink logistics offer and its return on investment for label and packaging printers worldwide